Anise is a non-timber specialty forest product in China, accounting for 85% of the world’s production and planted area. Anise has been found to contain an important medicinal ingredient, shikimic acid, which is an anti-H5N1 avian influenza drug. Shikimicacid is an important component of “Duffy” and is therefore of great interest. Shikimicacid is an organic acid found in large quantities in higher plants and microorganisms. Due to the high amount of shikimic acid in the fruits of the star anise plant, the methanolic extract of star anise can contain more than 10% of shikimic acid, so it is used as a resource plant for shikimic acid extraction. Shikimic acid is a needle-like crystal, a monomer compound, weakly acidic, with a solubility of 0.18g-mL-1 in water.

At present, it is mainly extracted from star anise by leaching and extraction, and then the separation and purification process is developed according to the characteristics of shikimic acid.

Experimental scheme

Extraction

The main purpose was to extract the shikimic acid from the star anise fruit to the maximum extent. Add deionized water at 8 times the weight of the star anise, heat at a temperature not higher than 95℃, cycle the extract for 2h, and release the extract; then add 6 times the amount of deionized water, cycle the extract for 1.5h, release the second extract, and combine the extracts (because the star anise can also be used to extract fennel oil, and the extraction was done twice, so the star anise was not crushed). 2.2 Before concentrating, filter the extract with 800 mesh filter cloth, filter out the sediment, then dry or vacuum dry the extract to about 62 degrees of sugar (subject to the determination of sugar meter), release, cool, and after natural crystallization, separate the aqueous layer and the extracted oil. 2.3 Alcohol precipitation of naturally precipitated coarse shikimic acid crystals is repeatedly washed with a small amount of ethanol, left overnight, and then the library is analyzed as a junction.
After crystallization, the filtrate is filtered, and the crystals are mainly shikimic acid for the next stage. The filtrate from multiple washes is combined and concentrated, and the concentrate is reserved for re-crystallization.

Re-crystallization

The shikimic acid crystals separated by alcohol precipitation are re-dissolved in deionized water, and the pH value of the detection solution is 6-7.

Ion Exchange

The main purpose was to extract the shikimic acid from the star anise fruit to the maximum extent. Add deionized water at 8 times the weight of the star anise, heat at a temperature not higher than 95℃, cycle the extract for 2h, and release the extract; then add 6 times the amount of deionized water, cycle the extract for 1.5h, release the second extract, and combine the extracts (because the star anise can also be used to extract fennel oil, and the extraction was done twice, so the star anise was not crushed). The temperature should not exceed 100℃ or local overheating to prevent the distillation of the essential oil, which is not a problem when using the aqueous solution from anise oil producers.

Concentration

Before concentration, filter the leaching solution with 800 mesh filter cloth, filter out the sediment, and then concentrate the leaching solution by drying or vacuum drying to about 62 degrees of sugar (subject to the determination of sugar meter), release, cool, and separate the aqueous layer and crystal layer after natural crystallization.

Alcohol precipitation

The crude shikimic acid crystals were naturally precipitated and washed repeatedly with a small amount of ethanol, then left overnight, and the junction was analyzed from the library.
After crystallization, the filtrate is filtered, and the crystals are mainly shikimic acid for the next stage. The filtrate from multiple washes is combined and concentrated, and the concentrate is reserved for re-crystallization.

Elution

A glacial acetic acid solution (pH 10) with a concentration of 10% is prepared to elute shikimic acid from the ion exchange resin, and when a weak acidity is detected in the effluent, the eluent is received. After adding the glacial acetic acid solution, rinse the resin with deionized water to remove all the acid until the eluent is detected to be neutral and then stop.

Concentration

Concentrate the eluate, recover glacial acetic acid, and then release shikimic acid solution and cool it.

Resin decolorization

In order to remove the pigment from the shikimic acid solution, resin adsorption and decolorization of the above solution is also required. The macroporous adsorption resin is mainly used to remove the pigment from the solution. When the effluent is weakly acidic, the liquid is received. After the shikimic acid solution, rinse it with deionized water to neutral, and then stop watering and receiving liquid.

Concentration and precipitation

Concentrate the decolorizing solution to a sugar level of 60 degrees, release it, and cool it at 0~5°C for crystallization. When precrystallizing, add crystals as needed.

Filtration and Drying

Shikimic acid can be obtained by separating the crystals by vacuum filtration and vacuum drying.

Resin regeneration

The ion exchange resin and the adsorption resin are regenerated after each use. The specific method is to soak them in 10% NaOH solution or HCl solution for 12h and then wash them with deionized water for the next use.

Product Quality

The shikimic acid produced by this process ensures the quality of the product, as the whole process uses food grade excipients (ethanol, acetic acid) and no other contamination is introduced into the production process. The sample was dissolved in 0.1g of methanol and detected by Hewlett-Packard HP1050 liquid chromatography:

• Chromatographic column: ZORBAXNH2 (5 μm, 4.6 mm×150 mm);
• Mobile phase:acetonitrile-2%H3PO4 (95∶5);
• Injection: 5μm; Flow rate: 1ml-min-1;
• The detection wavelength was 213nm, with a bandwidth of 4nm; the reference length was 300nm, with a bandwidth of 80nm.

The results were as high as 99.3% by chromatography-normalization, which reached the pharmaceutical grade standard.

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It has always been thought that the symbol of romance of lavender is far away in Provence, France, but little did I know that as early as 1964, there were three varieties of French Lavender Provence was introduced to the Yili Valley, located in the four divisions of the 65th regiment. After 50 years of changes, lavender has taken root in the fertile soil of China’s northern border, and it has become a business card, attracting more and more people with romantic feelings to come here.

At present, the dried flowers and essential oil of lavender produced at the Four Divisions Lavender Planting Base, named by the Ministry of Agriculture as “The Hometown of Lavender in China”, account for more than 95% of the national production. Along with Provence (France), Hokkaido (Japan) and Caucasus (Russia), this planting base has become one of the four major lavender producing areas in the world. This issue of “Corps Symbol” will take our readers into the “Chinese Lavender Hometown” – Huocheng Lavender Planting Base, to feel the different feelings of this purple flower together.

“Less than Xinjiang do not know the size of China, less than Yili do not know the beauty of Xinjiang.” This is the personal experience of many tourists. This is the personal experience of many tourists. What is the most beautiful scenery in Yili Kazakh Autonomous Prefecture, Xinjiang? When the flowers bloom and the wind blows in June, the entire lavender fields of the four divisions are like deep purple waves cascading up and down, walking under the blue sky and white clouds, wandering in the purple sea, like a dream.

Today, Yili has become the only lavender growing region in China, and is one of the four major lavender producing regions in the world, along with Provence, France, Hokkaido, Japan, and the Caucasus, Russia. Here, the Huocheng Lavender Cultivation Base, named by the Ministry of Agriculture as “The Hometown of Lavender in China”, produces more than 95% of the country’s dried lavender flowers and essential oil.

Lavender has been cultivated and used for thousands of years. In China, lavender is an introduced species and the first successful trial planting was in Huocheng. Huocheng has been cultivating and developing lavender essential oil products for half a century, and it was the Yili people who planted the long-standing fragrance in the Yili River Valley.

In 1964, the Ministry of Light Industry of China entrusted the trial planting of lavender to Yili in Xinjiang, Yu County in Henan, Kunming in Yunnan, and Xi’an in Shaanxi Province, etc. In the end, the lavender planting in other places failed, only the Fourth Division of the Corps located in the Yili River Valley succeeded in the trial planting. China has a history of complete dependence on imported lavender spices.

With no harsh winters, abundant rain, and a humid climate, the Yili Valley, where the 65th regiment of the 4th Division is located, is a veritable “wet island” in the arid desert of Central Asia, known as the “South of the Wall”. It is located at the same latitude as the world’s most famous lavender producing area – Provence, France, and has similar climatic and soil conditions. In 2004, four divisions carefully selected 100 lavender seeds aboard China’s reentry satellite around space, after trial planting, these lavender yield is higher, the quality is more pure.

Lavender’s flower motto is “waiting for love”, which, together with its mysterious and romantic purple color, makes people imaginative. Lavender essential oil has more than 70 functions and is commonly known as the “blue gold”. Its pleasing scent and wide range of healing properties make it the most versatile and popular fragrance in the world.

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Peppermint Botanical Properties

The genus Mint, in the family Labiataceae, contains 25 species, of which Peppermint and Green Mint are the most common. It was first found in the Mediterranean region of Europe and in Western Asia. Nowadays, it is mainly found in the United States, Spain, Italy, France, England, the Balkans, etc. It is also found in Asia, such as Jiangsu, Zhejiang and Jiangxi in China. Mint, native to Europe, is a perennial herb that can grow up to 90 centimeters tall.

It is a perennial herb that can grow up to 90 centimeters tall. When you gently knead it with your hands, the aroma will be cool and refreshing to the nose. This scent is very helpful in improving respiratory problems. Peppermint is very well known for respiratory problems, but its most important contribution is actually to the digestive system. Peppermint has the ability to relieve nerves and vomiting and improve indigestion. It also normalizes the oil production of your skin. Peppermint also has a hot and cold character, cooling in the heat and warming in the cold. It is ideal for dealing with fever, chills, and inflammation.

Peppermint Main Ingredient

Peppermint the main ingredient is menthol 40-50%,can increase bile secretion to eliminate spasms, menthone 25-30% to help drive the wind, peppermint is a useful oil in aromatherapy, can be used in gas, nausea and vomiting, headache, can relieve itching and pain, peppermint cold fever, hot fever, cold fever.

Peppermint Effect

It has properties such as soothing pain, preventing intestinal gas production, loosening mucus, unblocking sinus congestion and improving and preventing nausea and vomiting, as well as anti-spasmodic (through the action of menthol molecules on calcium ions in the body), cholagogue (promoting the efficiency of the flow of bile from the gallbladder into the duodenum has promoted digestion), expectorant, disinfectant, paroxysm and sweating (promoting perspiration). Menthol can regress milk, so it’s not recommended for nursing mothers!

The combined effects of spearmint make it an effective remedy for nausea, nausea, vomiting, flatulence and muscle spasms in the digestive tract, as well as for the liver, heart, stomach and pancreas. On the psychological level, peppermint essential oil is also uplifting and has a slight anti-depressant effect. This is an essential oil with antiviral, anti-malarial, antifungal and general anti-infective properties. It particularly inhibits the activity of pathogens such as Bacillus subtilis, Candida albicans, Streptococcus pneumoniae, Escherichia coli, Streptococcus B-hemolyticus, Klebsiella, Mycobacterium tuberculosis, Pseudomonas aeruginosa, and Staphylococcus aureus.

Peppermint Oil

The product of the distillation of the stems and leaves of mint is peppermint crude oil, while the processed products are menthol and menthol oil. Peppermint crude oil is colorless or light yellow transparent oil, with a special cooling fragrance. Menthol is colorless and transparent with prismatic or needle-like crystals, also called menthol. Peppermint oil is the part left after the extraction of menthol from peppermint crude oil. Peppermint is an important raw material for food, chemical, pharmaceutical and daily use industries. Peppermint and Vegetable Oil made from Hymenium crude oil is known as the “Fragrance of Asia” and enjoys a high reputation in the international market.

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There are various kinds of flower water around us, these flower water have different effects on the body, rose flower water can stop itching and eliminate inflammation, peppermint flower water can cool and detoxify, but also can soothe the skin, prevent skin infections, which flower water also distributed chamomile flower water, jasmine flower water, different flower water have different effects, and the kinds of flower water is very many, a lot of traditional Chinese medicine can be made into flower water.

Rose flower water

Rose flower water has calming, soothing, anti-inflammatory, anti-itch and anti-aging properties, and it is one of the mildest antiseptics and astringents, all of which make it a good skin care agent. Rose flower water is safe for even the most sensitive skin, and it is also the best skin care solution for dry skin. Moisturizes, brightens, illuminates, and lightens blemishes. Wet a cotton pad with Rose Hydrolat and apply it lightly on your eyes to make them brighter.

Peppermint flower water

Peppermint flower water promotes cell regeneration, softens the skin, balances oil secretion, cleanses the skin, disinfects antibacterial, avoids infection, promotes rapid healing of acne and small wounds, prevents scarring, and moisturizes, astringent pores, special cooling sensation, ideal for the treatment of acne-prone or large pore skin. For itchy, inflamed, burned skin has a relief effect.

Chamomile flower water

It is a favorite for women with sensitive skin. Some heavy medicinal smell is relatively easy to accept compared to other pure lotions. Chamomile flower water, undiluted direct use, it can reduce burns, blisters, inflamed wounds, soft skin, the role of treatment trauma; can calm red skin after sunburn, avoid sunburn, prevent melanin deposition; sound repair keratin (such as light and heat sensitive skin, keratin is too thin, etc.), anti-allergy (allergic manifestations of attacks on the skin has a soothing and therapeutic effect), enhance microcirculation (such as repair of (redness), astringent drainage (improve puffiness under the eyes, etc.), strengthen the metabolism (by strengthening the metabolism has a certain whitening effect).

Jasmine flower water

Jasmine flower water effectively shrinks pores, balances the skin’s oil secretion, helps cleanse the skin, gets rid of grease and gets rid of acne. It is good for aging, dry skin, has a charming, fresh, anti-inflammatory and calming scent, and is suitable for all skin types. This is a great way to get the most out of your skin, but it is also a great way to get the most out of your skin, so you can get the most out of your skin.

Rosemary flower water

Rosemary flower water, also known as Ocean Dew, is an evergreen shrub with upright, gray-green, narrowly pointed leaves. It is an evergreen shrub with upright, grayish-green, narrowly pointed, pine scented leaves, and has been considered a memory-enhancing herb since ancient times. The plant has small, light blue flowers in spring and summer. Rosemary, native to the Mediterranean coast, is an evergreen shrub with small blue flowers that look like drops of water in summer, hence the Latin word “rosmarinus” meaning dew of the sea.

Rosemary flower water can fight skin aging, activate the regeneration of aging skin cells, promote blood circulation to the skin, and brighten the skin particularly well. It is also effective in regenerating skin cells and balancing oil secretion. It is also effective in regulating the pH value of oily or combination skin. Used for hair maintenance can make oily hair fresh and soft; and can improve the scalp skin, remove dandruff, stimulate hair regeneration.

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Also known as pepper-like mint (peppermint), peppermint is a botanical genealogy of the species resulting from a cross between green mint and water mint. It is an herbaceous perennial plant, and cultivation is quite common, as the essential oil is widely distributed, mainly in the United States, France, and England (especially in the Mitcham area, south of London). Peppermint essential oil is heavily used in the food and perfume industries, as well as in pharmaceuticals. It is a pale yellow or colorless essential oil with good flow and a strong, fresh, green peppermint scent.

General Information

• Latin Name: Mentha Piperita
• Important places of origin: USA, France, UK, Israel, Croatia, India.
• Botanical Family: Labiataceae, Menthaceae
• Extraction Site: Whole herb
• Extraction Method: Distillation
• Caution: Do not take this product internally before the age of 2.5 years, but use it externally with caution in specific areas (forehead, temples, corners of the eyes).

Chemical structure – mainly monoterpene alcohols

• Monoterpene Alcohol 50%: Menthol 38-48%, Piperine Brain
• Monoterpene ketones 40%: menthone 30%, piperonyl ketone, menthone <3%.
• Ester <10%: menthyl acetate
• Monoterpenes <10%: turpentine, limonene
• Oxide 5%: 1,8 eucalyptol 5.75%, menthol furan <3%, piperonyl oxide
• Sesquiterpenes: β-Syringene, Geranium macrocarpon, bicyclic olefin
• Coumarin: Horse chestnut

Pharmacological Properties

1. nourish the liver and gallbladder, and strengthen the pancreas.
2. antivirus
3. analgesic, anti-oxygen, anti-diarrhea, and anti-nausea
4. acts like a hormone, regulates ovarian function, and aids in childbirth.
5. antispasmodic, can regulate the smooth muscle of the gastrointestinal tract
6. good for the digestive system, especially the stomach and liver

Applicable Systems

Nervous System: Pain [with real lavender, rooibos leaves, geranium, nutmeg, clove buds, etc.].

Digestive system: indigestion [with real lavender, cardamom, coriander seeds, sweet marjoram, citrus oils, clove buds, black pepper, etc.].

Respiratory: Respiratory tract obstruction, bronchitis, asthma [with eucalyptus, rosemary, sweet marjoram, happy clary sage, real lavender, spiky lavender, benzoin, etc.]

Skin system: eczema, itching, rash, wound repair [with real lavender, bergamot, tea tree, patchouli, permanent flowers, German chamomile, myrrh, geranium, rose, etc.]

Daily Life Applications

1. aromatherapy
2. invigorates the mind and improves memory
3. pain relief (including migraines, neuralgia, sciatica)
4. oxygen control
5. antiemetic
6. anti-nausea
7. eczema
8. nourish the liver
9. bronchitis
10. asthma
11. digestive disorders such as dyspepsia, vomiting and nausea, abdominal cramps and irritable bowel syndrome.
12. phlegm
13. promote wound healing

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Lavender Hydrolat

pH

5.6 to 6.0.

Fragrance Features

A mild, slightly warm blend of light licorice and floral notes.

Efficacy

• Highly effective in regenerating human skin cells and balancing oil secretion
• Helps treat acne, dermatitis, eczema, chicken pox, and edema.
• Excellent astringent and purifying effect on acne-prone skin.
• Very good for acne marks and blemishes.
• Eliminates puffiness and reduces dark circles caused by fatigue and lack of sleep.
• Make an after-sun spray to quickly calm sun-damaged skin and prevent sun exposure and melanin deposition.

Suitable Skin Type

Suitable for all skin types.

Lavender Hydrolat is the most commonly used hydrolat and the most widely accepted hydrolat. Like lavender essential oil, it is loved and widely accepted because of its mildness, but its flavor is not as sweet and refreshing as lavender essential oil.

Lavender Hydrolat is a very versatile hydrolat, suitable for normal, combination and problem skin, most often acne prone skin, it is very powerful in regenerating our skin cells and balancing the oil.

China’s Xinjiang Ili Lavender is now among the world’s top eight lavenders, and is gentler and more suitable for damaged or dry skin. It can promote cell regeneration, prevent and diminish acne scars, and improve the condition of fragile skin. The smell reminds me of those gorgeous purple flowers that only lavender can make so beautiful. It’s so beautiful that you won’t forget it once you look at it.

There are two factors that influence the quality of the pure lotion.

1. plantations.
2. Processing equipment.

The planting site is directly related to the quality of the lavender, and the processing equipment is directly related to the water-oil separation between the pure dew and the essential oil.

After the extraction of lavender essential oil, there will be a watery substance containing 0.06% concentration of essential oil in the device, which is rich in water-soluble extracts of plants other than essential oil, which is lavender pure dew. Real lavender hydrosol smells different from essential oil, with the smell of natural flowers and plants, because the essence of flowers and plants, if not diluted, the smell is strong, and people who are not used to it will find it a bit “stinky”. Synthetic floral water, on the other hand, has a light and sweet flavor that is pleasing to the consumer, with added fragrance.

Application

skin

Combination, dehydrated skin with light complexion, scars, acne marks, acne-prone skin, with cell regeneration, soothing, anti-itch, antibacterial effect, for normal combination skin or all kinds of dermatitis, diaper rash, sunburn, insect bites, acne, acne marks.

body

Treat stress and tension-induced tightness, headaches, clogged mammary glands with a wet compress or sleep with hydrotherapy.

mind

Balances the mind and body, calms and soothes the emotions, and cleanses negative energies.

Caution:If you have oily or dry, peeling acne-prone skin, in many cases the absorption of skin care products is poor, it is recommended to use lavender lotion every day, and then moisturize with a light lotion, insist on a period of time will find that both oil and peeling will be improved, and the skin will become softer, and the absorption of various maintenance products is greatly improved.

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• Name: Chamomile Oil
• CAS NO.:8015-92-7
• Product Type: Essential Oils
• Appearance and Odor: Light blue to light greenish-blue liquid, with the characteristic aroma of flowers.
• Package Specification: 180KG galvanized steel drum.
• Main Ingredients: Pine Terpene, Camphene, Laurethrene, Eucalyptus Brain, Terpine Terpene, Carthamene and so on.
• Product Preparation: Steam distillation of chamomile flowers to obtain essential oil.
• Package and Storage: Store in a cool and dry place, sealed.
• Product Form: Oil soluble fragrance.

Chamomile essential oil is extracted from anthemis nobilis, chamaemelum nobile and belongs to the Asteraceae family. Also known as English Chamomile, Stevia and Garden Chamomile, it is a dark blue, viscous liquid. Chamomile Roman and German chamomile are collectively known as chamomile.

Chamomile essential oil has a sweet scent, somewhat like that of an apple. It is light green, clear, and has a watery viscosity, making it more widely used in skin care.

German chamomile essential oil is extracted from German chamomile (matricaria re-cutita, chamomilla recutita), which also belongs to the chrysanthemum family. Also known as blue chamomile, mother chamomile, Hungarian chamomile, and single petal chamomile, it is a pale blue liquid that sometimes turns yellow.

German chamomile essential oil has a straw-like scent, a black-green color, medium viscosity, and strong anti-inflammatory properties.

Chamomile oil Effects

• Chamomile is known for its cooling, calming and tranquilizing effects. Insect bites, cracked skin, gastrointestinal discomfort, menstrual irregularities, etc. can be quickly relieved with chamomile essential oil products.
• Due to the unique efficacy of chamomile, it is very good for comfort, repair and adjust uneven skin tone.
• Using chamomile essential oil for bathing can get a good effect of soothing the mind, relieving mental tension and fear, relieving mental pressure, clearing and calming the mind, especially good for sleep.
• Chamomile essential oil has special benefits for infants and has mild and comfortable properties, making it the first choice for all skin types.

Ruistars products are produced in Yili, Xinjiang, China, and are purely natural plant extracts of essential oils, guaranteeing high quality and competitive prices.

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With the boom in the cosmetics market and the continuous development of downstream products of lavender, the market and prospects are optimistic. Yili’s Huocheng lavender production accounts for 99% of the domestic monopoly, production is far from enough to sell, the largest lavender products processing plant in Yili Huocheng County 65 regiments, the most influential of its Iparhan brand! Yili, Xinjiang is the production base of lavender in China. Ninety-five percent of the country’s lavender comes from Yili in Xinjiang, which is known as the “Hometown of Lavender” in China.

Advantages of Lavender Development in the Yili Valley

The Yili River valley, surrounded by mountains on three sides, has a semi-arid climate and fertile soil, making it ideal for the growth of lavender and other spice crops. Lavender, as a world-renowned natural spice crop, was first transplanted to the Yili region from the Beijing Botanical Garden in 1964 by the 65th and 70th Regiments of the 4th Agricultural Division of the Corps, and has been in cultivation for more than 40 years, after many years of exploration and planting success, through continuous development, has developed to nearly 50,000 mu. Because the lavender produced in the Yili River Valley is tall and flowery, with pure oil and rich fragrance, it has become one of the world’s famous lavender production areas. With the development of planting area, technology research and development, market development, the lavender industry has gradually become one of the important industries for the economic development of the Yili region.

Ruistars is located at an altitude of 800 meters above sea level, 44 degrees north latitude, surrounded by mountains on three sides, the climate is humid, warm in winter and cool in summer, and the resources are abundant.

Since the establishment of Ruistars, with many years of development and accumulation, by virtue of the natural geographical advantages and unique conditions, we have successfully developed vanilla plantations, including lavender, pepper-like mint, rosemary, Roman chamomile and other varieties of vanilla plantations, as well as aromatic plants such as Bulgarian rose and divine herb, which are still under development. Ruistars is currently developing aromatic plants such as Bulgarian roses and divine herbs, etc. We are dedicated to serving our customers according to our business needs.

Ruistars provides dried lavender flower grains, lavender essential oil, dried lavender bouquet 25/40 cm, lavender pure dew, rose pure dew, peppermint essential oil, rosemary dried leaves and essential oils all year round.

Ruistars company believes in quality first, customer first, honest service purpose, the products are exported to Guangdong, Shanghai, Shaanxi, Jiangsu and Zhejiang areas and Hong Kong, Taiwan, South America, etc., by the majority of users.

Outstanding problems in the development of lavender industry in Yili region

The problem of blind imitation and disorderly competition is common in all counties and cities. Driven by economic interests, the counties and cities have gone out of their way to develop the lavender industry, in which many projects are established, mostly by the government to participate in directly promoting the construction of administrative areas under their jurisdiction, low-level and inefficient small and medium-sized duplication of construction is more common.

For a long time, Yili traditional lavender production technology is backward and the products are limited to extensive processing, resulting in low technical content and low added value of lavender products. Its main technology and market have been controlled by France and other developed countries, and foreign developers have returned to China after deep processing various products.

In the development of the lavender industry, there is a situation of mixed marquis warfare. Each county and city in the development of lavender products and operation of their own, at present, there are as many as 20 to 30 brands of Yili lavender products, there is no unification and integration of the characteristics of resources, which affects the brand image of Yili lavender products. Product marketing efforts are obviously insufficient, many consumers lack of sufficient understanding of the efficacy and use of lavender products.

We can start from the following aspects

First, for lavender characteristics of the product design can be united to the overall competitive advantage of the enterprise, in line with the consumer psychology of the main consumer groups, and thus reflect its rich cultural connotation of the trademark, and timely registration of conditional to apply for registration as far as possible to register the trademark certificate of origin.

Second, based on customer service, strengthen business management, to ensure the use of trademark product quality, stable and reliable, and provide quality pre-sale, sale and after-sales service.

Third, we should take the trademark as the core to establish the enterprise image recognition system, the reality to potential consumer groups as the main target, highlight the publicity and expand the visibility of the trademark. The implementation of brand strategy, increase publicity, the establishment of a professional marketing team and network Yili want to convert resource and geographical advantages as soon as possible into economic advantages, so that lavender products in the domestic and world market free ride, in addition to the continuous development of production, improve product quality, increase the variety, improve the shape of goods, packaging, etc., but also must be the enterprise brand strategy and strategy of the study mentioned in the important! The schedule will enable entrepreneurs to learn to apply the correct brand-name trademark strategies and tactics to cultivate well-known lavender trademarks with remarkable reputation at home and abroad.

Traditionally, Yili lavender is mainly used for extracting essential oil and a small amount of it is used for making dried flowers. In recent years, in addition to extracting lavender essential oil and making dried flower products, Yili lavender has also opened up a broad market in the fields of garden ornaments, food, beverages, health care, beauty and other fields. With the improvement of people’s living standard, lavender products with various functions are attracting more and more attention from the public, and the lavender industry is breeding huge market development potential. Lavender has been cultivated in the Yili region for decades, and the cultivation technology has been relatively perfected.

Yili is the gateway to China’s opening to the west and one of the key areas for development and construction in the 21st century. In recent years, Yili has adapted to the needs of western development and market economy development, accelerated the pace of industrial structure adjustment, and developed characteristic industries. At present, the lavender industry has local advantages and characteristics. Has become a focus of the economic structure adjustment of Yili, and other products related to the industrial chain has become a new highlight of economic development.

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If there is one color to describe Huocheng in Xinjiang, purple is it. Huocheng is located at the same latitude with Provence, France, and its unique natural counter-temperate climate and water and fertilizer conditions make it an ideal geographic environment for large scale lavender planting. With 95% of the world’s lavender, along with Provence, France, Hokkaido, Japan and the Caucasus, Russia, it is one of the world’s four major lavender producing regions.

The photographer Ke Li, who specializes in taking wedding photos for couples, said: “Every year in June, many studios and studios receive requests from couples who want to take photos with the theme of lavender. Since our studio opened, 3 years ago, we have received an average of about 6 orders per year that are lavender, and even some couples have come from the mainland specifically to take lavender photos.”

According to him, one of the orders in 2014 is a pair of Zhuhai newcomers, they got married in September, in March, contacted the studio to place an order to pay a deposit, in June, a special flight to Xinjiang to shoot lavender-themed wedding photos.

In the summer, Huocheng is full of lavender and a variety of crops, yellow rape, white potato flowers, purple mint and basil. There are many colorful flower fields, like a patchwork coat forgotten by God on the earth. From June to August every year, when the lavender flowers bloom, the entire horticultural farm seems to wear a purple coat, and the fragrant lavender sways in the wind. Many harvested lavender plants are drying on the roadside of the farm, and farmers are tilling them with rakes. On both sides of the road, a sea of purple flowers and yellow wheat waves mosaic each other, creating a beautiful geometric pattern that reflects the snowy mountains in the distance. Rent a bicycle and ride slowly along the fields in the blue sky, white clouds and fragrant breeze, and you might just be willing to become a florist or marry a florist from now on!

Lavender is a perennial subshrub of the genus Lavandula in the family Labiatae, and an ornamental natural aromatic oil plant native to the Mediterranean region of southern Europe and the southern foothills of the Alps, mainly cultivated in France, Italy, England and Bulgaria. As early as the 1960s of last century, lavender was introduced to Ili Kazakh Autonomous Prefecture in western Xinjiang. Today, located at the foot of the Tianshan Mountains, known as the southern part of the country, Xinjiang Ili, with its unique geographical location and climatic conditions, has built the largest lavender base in China, and become one of the world’s eight famous production sites of lavender.

At present, the lavender planting area in the Yili Valley has reached nearly 5 million acres, with a pole of essential oil production exceeding 200 tons, accounting for more than 93% of China’s lavender planting area and production, and most of the products are sold abroad, such as Japan, data show that less than 7% of the current domestic market is pure foreign imports of original products, the remaining 90% of the lavender essential oil in Yili, Xinjiang, the rest is elsewhere! The lavender varieties. In this sense, Xinjiang Ili has long been known by the aromatherapy industry as “the hometown of Chinese lavender” is well deserved.

Every summer, the lavender fields bloom, the flower country of ten miles, the entire Huocheng, and even the entire Ili River Valley have become a world of aromatherapy. The fragrance of this small, light blue-purple flower can be smelled from as far away as ten miles in the flowering season, but standing in a large field of flowers, the fragrance is still light and mild. Its fragrance seems to be in some kind of half-dreamed state of life, faded to the extreme, and carved in the bottom of the heart.

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Lavender (Lavandula lavandula, Labiataceae)

Lavender (Latin name: Lavandula angustifolia Mill.) is also known as perfume plant, spirit vanilla, vanilla, yellow vanilla, and lavender. It is a small shrub of the genus Lavandula in the Labiataceae family. Stems erect, stellate tomentose, old branches gray-brown, with striated exfoliating cortex. Leaves striped or lanceolate, with sparse or dense gray stellate tomentum, gray-white or olive-green when dry, entire and revolute. Verticillasters aggregated in interrupted or subcontinuous spikes at branch tips; bracts rhombic-ovate, bracteoles inconspicuous; calyx ovate-cylindric or subcylindric; corolla about twice as long as Cao, tube erect, glandular hairy in throat. Nutlets ellipsoid, smooth. It is native to the Mediterranean coast, all parts of Europe and the islands of Oceania, and has been widely planted in Britain and Yugoslavia. Its foliage and flowers are beautiful and elegant, and its blue-purple inflorescences are long and beautiful. It is a new perennial hardy flower in the garden, suitable for bush or strip planting, or for potted plants.

Lavender, with its elegant foliage and blue-purple inflorescence, has been a favorite of people in Europe for many years. The lavender’s foliage and flowers are beautiful and elegant, with long blue-purple inflorescences. Let’s enjoy the legends and culture of lavender.

Name origin

In ancient Greek times, lavender was called Nardus, a name that came from a Syrian city called Naarda. The flowers of lavender were sold for one hundred denarii a pound, a price equal to one month’s wages for a farm worker or what a barber would get for cutting the hair of fifty people. The Romans used lavender in their baths, along with various herbs, and they introduced this method of bathing to Britain.

Lavender was grown and sold all over the world. Lavender was called “espic” in the 18th century, while in Provence it was nicknamed “epi”. The word “Lavender” is derived from the Latin word “Lavare”, meaning to cleanse. Ancient folklore has it that lavender has been used as a wonderful remedy for skin ailments.

Language of Flowers

In the European tradition, lavender seems to be naturally associated with love, and many love legends or folk customs involve lavender, with “Lavender for True Love” being the most representative lyric of the Elizabethan era. Lavender’s flower motto is “Waiting for love”, and like the TV series Lavender, lavender signifies a subtle gesture of love, a firm commitment to take a son by the hand through trials and tribulations.

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